Challenge One

At the moment the coaching and training industry are practically 100% focused on and serving a particular clientele – the corporate world, CEOs, managers, teams, leadership, businesses, etc.

That’s “where the money is” and it’s totally understandable.

But what about the billions of people who cannot afford to pay $200-$300 for just one coaching session? Life coaching does exist but on an individual basis, and it is not affordable to the majority of the public.

Challenge Two

One of the biggest problems in coaching is measurement. At the moment there are no tools or instruments which allow a coach to demonstrate a client’s progress in a tangible and measurable manner.

Challenge Three

It is a real challenge for certified coaches to succeed in the coaching business because they try to do everything by themselves, which is an extremely inefficient way to run a business.

In the start up stage the majority of coaches/trainers do not have the resources (and often also lack the skills and knowledge) to effectively outsource, cooperate or partner with other businesses to make their own business more sustainable and solid.

Very often coaches perceive another coach as a competitor instead of a potential partner, which can be very short sighted. In combination with Challenge 1 (targeting the same clientele) the majority of coaches feel that the coaching marketplace is overcrowded and becoming more and more difficult to get an ongoing supply of clients.